Legal
Privacy Policy
Effective June 2026. How we collect, use and protect your information.
1 · Who We Are
This Privacy Policy explains how UrbanovaFest (“UrbanovaFest”, “we”, “us”) collects, uses and protects your personal information when you visit urbanovafest.com or interact with our forms and signups. It applies to this website only; sites we link to have their own policies.
By using this site or submitting any form, you agree to the practices described here.
2 · Information We Collect
- Waitlist signups: when you join the waitlist we collect the contact details you provide (such as phone number and/or email). This signup is powered by our partner Laylo, which processes it on our behalf.
- Applications & inquiries: when you submit a sponsor, vendor, influencer, volunteer or accessibility form, we collect the information in that form — for example name, email, phone, business or brand details, social handles, and anything you choose to write.
- Automatically collected: like most websites, we collect limited technical data (such as IP address, device and browser type, pages viewed and referring links) through cookies and similar technologies.
3 · How We Use Your Information
- To send you festival updates, lineup announcements, presale codes and other communications you opt into.
- To review and respond to sponsor, vendor, influencer, volunteer and accessibility submissions.
- To operate, secure and improve the website and understand how it is used.
- To measure and improve our marketing, including advertising on platforms such as Meta (Facebook and Instagram).
4 · Cookies & Analytics
We use cookies and similar technologies, including the Meta Pixel, to understand site traffic and to measure and optimize our advertising. The Meta Pixel may share certain actions you take on this site with Meta to help us reach relevant audiences and measure ad performance.
You can control cookies through your browser settings, and you can manage ad personalization in your Meta account settings and via your device's ad controls.
5 · How We Share Information
We do not sell your personal information. We share it only with:
- Service providers who help us run the festival and this site — for example Laylo (waitlist/SMS & email signups), our email and hosting providers, and analytics/advertising partners such as Meta.
- Authorities or others where required by law, or to protect the safety, rights or property of UrbanovaFest, our guests or the public.
6 · Marketing & SMS
If you opt in to messages, you may receive recurring marketing texts and/or emails. Message and data rates may apply; message frequency varies. You can unsubscribe at any time — reply STOP to texts or use the unsubscribe link in emails. Opting out of marketing does not affect messages about an application you submitted.
7 · Data Retention
We keep your information only as long as needed for the purposes above — for example, to run the festival, respond to your application, meet legal obligations and maintain records — after which we delete or anonymize it.
8 · Your Rights
Depending on where you live, you may have the right to access, correct or delete your personal information, to opt out of marketing, and to ask how your data is used. To make a request, email us at the address below and we will respond as required by applicable law.
9 · All Ages
UrbanovaFest is an all-ages event. We do not knowingly collect personal information from children except as permitted by law and with appropriate consent. If you believe a child has provided us information, contact us and we will address it.
10 · Changes to This Policy
We may update this Privacy Policy from time to time. The version posted on this page, with its effective date, is the one that applies.
Questions about your privacy? Email info@urbanovafest.com