01 · The main stage
Headline sets. Full production. One crowd.
The heart of the festival: an open-air main stage built for headline moments, with the lights, sound and screens to match. Everything else on the grounds orbits around it.
The Experience
What Urbanova feels like.
One stage, many rooms. Here's the world every edition is designed around.
02 · The sound
Afrobeats to Amapiano, Hip-Hop to Dancehall.
Urbanova's soundtrack is the city's: Afrobeats, Hip-Hop, Dancehall, Amapiano, Latin urban and the global rhythms that connect them. Global names share the bill with the region's DJs, MCs and rising acts.
Afrobeats · Hip-Hop · Dancehall · Amapiano · Latin Urban · Global Rhythms
03 · The marketplace
Street eats, merch and the makers behind them.
A curated marketplace of food vendors, merch and specialty goods from the culture's own creators. The block party inside the festival.
04 · Activations & creator zones
Moments worth stopping for.
Interactive brand activations, giveaways, photo moments and content sets designed for the feed. Creators are part of the programme, not an afterthought.
05 · Elevated access
Front of stage. Lounges. Premium bars.
For those who want more: raised viewing at the rail, lounge access and premium licensed bars (19+). The details are set edition by edition.
06 · Community
All ages. Accessible by design. Made together.
Urbanova is built as an all-ages festival with accessibility planned in from the start, staffed by a volunteer crew and shaped with the creators, vendors and partners who make the culture what it is.
Dance · Snap · Share
Feel what's coming.
A glimpse of the energy Urbanova is built for. Share your own moments with #UrbanovaFest.
#UrbanovaFest
Press play
The sound of the city, on repeat.
The official UrbanovaFest playlist. Get in the zone before the gates open.
Open the playlist on Spotify